This is an internal guide to communicating AOA benefits. It is designed to ensure we present membership benefits in a consistent and compelling way.
Who it’s for. Key collaborators and partners responsible for crafting strategy and public or member-facing communications, such as:
AOA and affiliate staff.
AOA and affiliate volunteer leaders.
Consultants or marketing agencies.
Who it’s not for. This is not a public or member-facing marketing piece or brochure. Do not share, in full, with:
Members who are not in leadership.
The public.