Access an overview of how to use the Affiliate Acquisition Campaign Toolkit, as well as templates for email, direct mail, and personal outreach efforts.
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Onboarding Toolkit
Attachments include: New Member & New Grad Onboarding Campaign Overview Email & Direct Mail Templates (Affiliate executed & AOA supported) Personal Outreach templates (Affiliate executed & AOA supported) New Member Tracker
Eye Deserve More
Eye Deserve More Join the AOA's ongoing national effort to educate Americans about the importance of in-person comprehensive care from an AOA doctor. This year's campaign features professional baseball player Kike Hernández. The Eye Deserve More ...
Post-Legislative Win Toolkit
Access templates for member engagement and non-member acquisition efforts following major legislative victories at the affiliate level. Resources include: Member Engagement Email & Direct Mail templates Member Engagement Personal Outreach templates ...
Membership Renewal Drive Toolkit
Includes templated outreach to recent grads and general membership along with suggested dates of communication. Also includes follow-up templates to members who have been recently suspended.
Group Outreach Toolkit
Includes templates for outreach to Keplr & Vision Source-employed ODs through email and peer-to-peer methods.