2025 Membership Survey and Market Research (Limelight)

AOA contracted with Limelight Insights to conduct a multiphase research study to assess member and non-member perceptions of AOA, its benefits and offerings, and what would make them more likely to renew or join.

1. Phase 1 (Qualitative):  (Conducted in April & May 2025) Online Video Focus Groups with Members and Non-Members by Career Stage
2. Phase 2 (Quantitative):   (Survey Fielded in August 2025) Online Survey with Members and Non-Members to Validate Hypotheses Generated in Phase 1.
   

An overview of the survey results are available in the attached presentation slide deck.

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