2026 Membership Marketing Calendar

• Related Articles

• Membership Renewal Drive Toolkit

  Includes templated outreach to recent grads and general membership along with suggested dates of communication. Also includes follow-up templates to members who have been recently suspended.

• AOA Internal Member Benefits Guide

  Browse AOA's member offerings and suggested language for communicating benefits by accessing the AOA Internal Member Benefits Guide. About this Guide This is an internal guide to communicating AOA benefits. It is designed to ensure we present ...

• Onboarding Toolkit

  Attachments include: New Member & New Grad Onboarding Campaign Overview Email & Direct Mail Templates (Affiliate executed & AOA supported) Personal Outreach templates (Affiliate executed & AOA supported) New Member Tracker

• 2025 Documents

  Forms and guidance for dues accounting, classification updates, and membership applications. What's Included: 2025 Dues Accounting Procedure Manual 2025 Application for Membership 2025 Application for Dues Waiver 2025 Important Dues Accounting ...

• Educate Your Community

  Educate Your Community Help extend the AOA's message locally with customizable outreach and education materials. Share the importance of comprehensive eye exams and the role of doctors of optometry as essential health care providers. Content ...