3-Year Planning Calendar 2026-2028

• Related Articles

• 2026 Membership Marketing Calendar

  Includes billing/dues and membership marketing communications efforts with dates.

• Educate Your Community

  Educate Your Community Help extend the AOA's message locally with customizable outreach and education materials. Share the importance of comprehensive eye exams and the role of doctors of optometry as essential health care providers. Content ...

• Audience Profiles & Value Proposition Guide

  This reference provides insights into our key audiences. It is designed to help AOA and affiliate leaders and staff understand our audience, tailor membership outreach, engagement, and retention strategies. It is also a great learning tool for new ...

• 2026 Documents

  Forms and guidance for dues accounting, classification updates, and membership applications. What's Included: 2026 Dues Accounting Procedure Manual 2026 Important Dues Accounting Deadlines 2026 Important Updates/Bylaw Changes 2026 Application for ...

• New Member Onboarding Toolkit

  Attachments include: New Member & New Grad Onboarding Campaign Overview Email & Direct Mail Templates (Affiliate executed & AOA supported) Personal Outreach templates (Affiliate executed & AOA supported) New Member Tracker