Research and Surveys
2025 Membership Survey and Market Research (Limelight)
AOA contracted with Limelight Insights to conduct a multiphase research study to assess member and non-member perceptions of AOA, its benefits and offerings, and what would make them more likely to renew or join. Phase 1 (Qualitative): (Conducted in ...
Audience Profiles & Value Proposition Guide
This reference provides insights into our key audiences. It is designed to help AOA and affiliate leaders and staff understand our audience, tailor membership outreach, engagement, and retention strategies. It is also a great learning tool for new ...
AOA Internal Member Benefits Guide
Scroll to the bottom of the page to download the latest version of the AOA's Internal Member Benefits Guide as an attachment. About this Guide This is an internal guide to communicating AOA benefits. It is designed to ensure we present membership ...