Overview & Templates

Overview & Templates

Access an overview of how to use the Affiliate Acquisition Campaign Toolkit, as well as templates for email, direct mail, and personal outreach efforts. 

In addition, click here for a step-by-step guide on pulling lists of target audiences for your acquisition campaign efforts. 

    • Related Articles

    • Outreach Templates

      We are excited to share details for our upcoming 2026 Spring Nonmember Acquisition Campaign! This year, while sticking with the same incentive, we’re evolving the advocacy theme. Rather than asking doctors to join simply to support the profession, ...

    • 2026 Grad & Resident Transition Outreach Toolkit

      Includes templates for outreach to Class of '26 New Grads & Residents built to complement efforts executed by the AOA. Attachments Include: Campaign Overview Email & Direct Mail Templates Personal Outreach Templates QR Code linked to the 2026 ...

    • New Member Onboarding Toolkit

      Attachments include: New Member & New Grad Onboarding Campaign Overview Email & Direct Mail Templates (Affiliate executed & AOA supported) Personal Outreach templates (Affiliate executed & AOA supported) New Member Tracker

    • AOA Internal Member Benefits Guide

      Scroll to the bottom of the page to download the latest version of the AOA's Internal Member Benefits Guide as an attachment. About this Guide This is an internal guide to communicating AOA benefits. It is designed to ensure we present membership ...

    • Eye Deserve More

      Eye Deserve More Join the AOA's ongoing national effort to educate Americans about the importance of in-person comprehensive care from an AOA doctor. This year's campaign features professional baseball player Kike Hernández. The Eye Deserve More ...